What can we learn from the Twitter takeover?
One of the most widely covered acquisitions in the history of social media, the Twitter purchase by Elon Musk provides a lot of insights into how the industry operates.
Beginning on April 14, 2022, and ending on October 27, 2022, Elon Musk purchased Twitter. By April 2022, he had amassed a 9.1 percent ownership position in the firm, making him the largest stakeholder. Musk first accepted Twitter's invitation to join its board of directors before deciding against it. He launched an unsolicited offer to buy the firm on April 14. Twitter's board first used a "poison pill" method to fend off a hostile acquisition, but on April 25, they unanimously agreed to accept Musk's $44 billion offer. Then, a contract was finalized on October 27, and Twitter was taken private. Musk assumed the roles of owner and CEO of the company almost afterward.
The richest man in the world has cut personnel, proposed changing user authentication, and is apparently exploring a variety of actions that, if implemented, would amount to a significant revamp of the service. Here are the biggest changes he's made thus far or is thinking about making.
